I’m sitting at a coffee shop working on homework and filling out my planner for the semester. Thinking about the trip to NYC I just got back from with my momma. It was the first trip that we have taken, just the two of us in a long time. We had no expectations for the long weekend and really went wherever the wind took us…we went to see Aladdin on Broadway, went to Mass at St. Patrick’s Cathedral, got a manicure in Tribeca, bopped around the MET and Chelsea Market, shopped through Bergdorf’s, SOHO and DUMBO and walked the Brooklyn Bridge. Most importantly we found a new favorite drink over lunch at BlackBarn in the Chelsea Market and we asked for the recipe. Cheers to many momma daughter trips to come.

Some of my favorite eats from the trip:

Coffee: Toby’s Estate, Maman

Brunch: Celestine, Jack’s Wife Freda

Lunch: BlackBarn, Hudson Market

Dinner: The Mermaid Inn

It’s been a very lazy first of the year, writing in my goal journal and sitting by the fire. I don’t think I left the house at all today but it’s all good because I ended the night making superfood salmon covered in blueberries and garlic while ‘working out’ on my portable, pink stair stepper and saying, “Alexa, play Louis Armstrong music.”

 

Target Market

“Some days I am more wolf than woman.” This woman is wild, intelligent and contagious. She is innocent yet wise, romantic yet rough around the edges, grounded yet is never in one place for too long. She embodies contradiction, is ever evolving and hungry to learn. You can find her wherever the wind, current or next plane out takes her.

Her style exemplifies her carefree demeanor and is inspired by the people she has met, stories she has heard and places she has traveled. She only brings what is useful and meaningful into her life and that includes her wardrobe; function is of most importance.

Willa represents women aged 25-34; the women who are just finishing their college education and adventuring out into the workforce. She currently works in journalism and makes around $50,000-$70,000 per year. She is building a name for herself on the West Coast but would describe herself more as a nomad. She is not tied down to one place and will take any opportunity to travel or move someplace else. Willa is not married and does not have kids but is excited to grow a family when the time is right.

Willa is a romantic and loves to add frills to her everyday life. She plans mountainside picnics and takes midnight dives into the ocean to feed her free spirit. She values her education and makes time to read up on current events, history and folklore. People are often surprised by the interesting knowledge and skills she processes.  She isn’t defined by her work and makes her friendships, travel, creativity and time with nature take priority. Her home is filled to the brim with plants and artwork she has picked up during her travels. Although she values spontaneity and being carefree she also has an impeccable work ethic. At the end of the day this woman knows who she is and isn’t afraid to express that in every aspect of her life.

 

Function meets Femme

Design Concept Key Points

*Mixing hard and soft textiles

*Faded prints and woven patterns

*Utility pants/ jackets mixed with feminine frills

*Understated use of metallics

*Separates contradict yet compliment one another

*Structural volume and hidden details

*Earth tones and natural fibers